6 stages from business goals to digital tasks

Advertising in digital is a tool for achieving important business goals. Today we’ll talk about the main stages of transforming business tasks into KPIs for advertising campaigns.

 Stage 1

Define a goal in business development. For example: “Increase sales by 10%”, “Increase market share”, “Increase revenue by 30% next year”, “Sell 1000 units of a product online”.

Stage 2

Outline the ways to achieve the goal of analyzing the competitive environment and identifying its weaknesses.

Stage 3

Set, work out marketing and communication tasks as part of the company’s development strategy. For example: “Increasing product knowledge by delivering a new key message to the consumer”, “Increasing brand awareness”, “We want to be perceived as“ a drink for parties ”,“ Our product is considered equal to competitors before it is purchased ”.

Stage 4

Determine the channels in which to convey the message to the target audience: website, social networks, display advertising, search advertising, SEO, and others.

Stage 5

Set tasks for each selected digital channel. For example: “Tell about the brand at the consideration stage”, “Immerse the user in the atmosphere of the“ party ”even before the purchase” or “Orient the user in the category”. Tactical media goals, in this case, will be, for example, “Building coverage of 60% of the target audience at a frequency of 5+.”

Stage 6

Filling out the brief and preparing a media plan.

Understanding the goals in each of these stages is necessary to get the expected results from an advertising campaign. All stages are interconnected, so it is important to go step by step from the first to the last, in order to avoid the irrational use of the advertising budget.

We know how to launch an effective advertising campaign that will help you achieve your business goals. Our team thoroughly analyzes the needs of each client and argues for the selected set of tools to achieve the set goals.