Why does a business need email marketing?

The rapid growth in the number of Internet entrepreneurs and competition contributes to the increasing demand for various Internet marketing tools. But there are ways that have remained relevant for many years – email newsletters for an online store or other sites. It will become a real panacea during a crisis and a decrease in user activity. Let’s consider in what situations email marketing services are needed, as well as the main advantages of this method.

What problems does email marketing solve?

It is important to understand that the effectiveness of mailings will be maximized not with short-term, but long-term use. The use of this method of promotion will be relevant in the following cases:

• mailing personalization – communicating directly with a potential client;
• a reminder of a company, brand, product, or service;
• organization of email newsletters to stimulate repeat 
• purchases;providing feedback – solves the problem of communication with the client;
• developing a subscriber base for a blog or YouTube channel;
• database segmentation – you can contact interested users personally;
• Analysis of the results obtained to adjust the activity.

This all makes email marketing for businesses the most effective solution. Plus, it is not only the most effective but also the cheapest way to attract customers and increase sales. At the same time, human resources are saved, since the mailing is usually carried out automatically.

This method of promotion will be especially relevant for services and educational institutions, bloggers and opinion leaders, online stores and marketplaces, B2B companies.

What are the benefits of email marketing?

Email marketing is increasingly chosen for online stores because of the benefits this marketing tool provides:

• Minimum time spent. Once sent, a well-written email will produce results. It is important that the letter solves the set goals – it increases the overall growth of sales, increases the number of clicks on the site, or ensures a high percentage of the letter opening. On average, the number of sales increases up to 10%.

• Minimum cost. Depending on the size of your mailing base, email marketing may actually cost nothing – the cost is paltry compared to other marketing tools. The price is especially reduced if you save on the designer and copywriter, using templates.

• The simplicity of the way. The process of implementing email marketing is as simple as possible. It is only important to adhere to some rules, for example, send letters only to voluntarily subscribed users. Also, the mailing should be regular, thematic, competent, and polite.

The important thing is to just make sure that your email newsletter doesn’t turn into standard spam that won’t even be opened. To achieve maximum efficiency, the mailing should be carried out by professionals, taking into account all the rules and regulations. Only such letters are guaranteed to be open, solving the assigned tasks.

The main reference point is the needs of the client. On this foundation, email newsletters are built.